The overall goal is to describe some logic behind the discounts applied in the industry and some possible strategies and actions you can consider, to avoid entering the infinite loop of continuous discount percentage increase.
Digital Advertising channels strategy for an e-Commerce sportswear brand
A presentation of the possible Digital Advertising opportunities for a sports brand that has an e-Commerce project in 2022. And why Advertising is only one segment of your traffic channels ride.
PIM & e-Commerce connection. An example about Akeneo & Magento integration
The goal of this article is to make you “digest” the “PIM” acronym, explore the connection between a PIM platform and an e-Commerce platform, presenting a real use case and its benefits.
International e-Commerce: how to localise your Facebook & Instagram Shop
If you have an international e-Commerce and a Facebook / Instagram Shop, you may be asking how to make your Shop available for an international audience. If not, read why it’s important. Check this article even if you want to know more about Facebook Feeds.
E-commerce alternative payment methods: pay in installments
When we think about payments on an e-commerce website we mean the payment options that allow a user to pay for the products. The goal of this article is to present an overview of different ways from the standard single-time payment.
E-commerce advanced site search widgets: behaviour data tracking
How to track and analyze data about the e-commerce site search feature. Considerations about the e-commerce platforms standard reporting and a solution considering Salewa and Salomon sites as examples.
E-commerce software & solutions for the cycling apparel industry: a quick report
Which E-Commerce platforms have the cycling brands implemented in 2020? You’ll find a quick report about the common platforms (Shopify, Magento, & more). For this analysis around 20+ brands of the cycling apparel industry have been considered.